Although today’s technology products are evolving at a rate faster than ever, the tried and true methods of content marketing have been around since the end of the nine-teenth century.
- In 1895, John Deere produced its own lifestyle magazine, which increased increased brand loyalty and sales as a byproduct.
- Similarly, Jell-O released a recipe book in 1904 to give customers ideas about what to actually do with the product.
- Today’s successful content marketing strategies are not so different from the ones adopted by John Deere and Jell-O. In 1898, E. St. Elmo Lewis coined “AIDA” which stands for the essential marketing strategy: Attention, Interest, Desire, Action. HubSpot uses this for their Facebook advertisements.
- PAS (Problem-Agitate-Solve) is another tried and true method that is still used today, where you identify a problem and make it look worse than it really is. This gives you the hook to solve the problem through your product or service.
- Other standard techniques, like invoking fear in the reader, using testimonials, and imagery are all standard methods that still see success in marketing.
Although today’s technology seems lightyears ahead of what the average person could access a century ago, many marketing strategies for selling our services would be familiar to someone from the 1920s. Read the full SeJ article here.