Adrian Ott shares how to get insight into what your customer wants

This month I’m featuring the My Quest for the Best interview with Adrian Ott, the CEO and founder of Exponential Edge Consulting. I think you’ll pick up from it a thinking style that allows you to capitalize on the unexpected. Adrian’s clear explanations and examples let every leader understand important ways to get deeper insights into what their customers want.

We also talked about sales and strategy advice from her varied corporate engagements; the five triggers that influence to what a customer will give his or her time and attention; tips on how companies of all sizes can capitalize on mistakes or disruptions of service made by their competition; and what led her to write The 24-hour Customer.

Click here to listen to my interview with 2011’s Silicon Valley Enterprising Woman of the Year!