Grow Your Business with Bill Ringle: Bypass commodity pricing forever
You’re not selling corn, soybeans, oil, or steel, are you?
When a high tech or other professional service firm starts to compete on price—trying to win business by lowering fees—they put one foot on a very slippery slope. If the other foot follows, profit margins decline and even worse, you’ve lost your positioning power.
Instead of price, compete by adding value and creating offerings that defy competition.