Category Archives for Attracting More Clients
Let’s Do It Again! What Causes Repeat Business
If you are willing to do this 3-minute exercise with me, I can help you overcome the hidden hurdle to getting repeat business. Are you up for it? Great. You may travel for business like I do and find
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What’s Working with Social Media Marketing
Key findings from a recent WSJ/Vistage survey of business owners found: LinkedIn topped the survey with 41% of respondents singling it out as a potentially beneficial to their company. 16% picked YouTube
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Mark Wayshak Discusses 5 Important Questions for Marketers
In a recent article for Fast Company magazine, writer Marc Wayshak discusses five questions that all marketers need to consider when developing a ‘prospect narrative’ for their company’s next
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Insights from the Social Media Marketing Industry Report 2013
Michael Stelzner, founder of Social Media Examiner and author of the books Launch and Writing White Papers, has released the fifth annual report on social media marketing, and this one looks to be the
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There’s No Such Thing As A ‘Digital Marketing Strategy’ Anymore
Digital media used to be the odd-duck add-on to more traditional forms of marketing. Executives would “experiment” or “dip a toe in the water.” This shouldn’t be new news, and hopefully
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Can Technology Make You More Engaged At Work?
At one point or another you’ve probably gotten completely off track in the vortex of distraction that is the internet. Perhaps, despite this, it’s been enhancing our productivity as well. In a paper
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7 Major Tech Trends Your Business Needs To Take Advantage of Right Now
Mobile first strategies are good, but the mobile only age is coming. Traditionally your strategy was to create a desktop web presence then sort out the mobile side. But the large smartphone market and
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Startups Need to Be More Selective with their Clients
If you’re a startup it may be hard to let any client go. But in the real world, not all clients are equal. You’re bound to have those who are your favorites and those who are your greatest frustrations,
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What your Email Says About Your Brand
Your email is a constant extension of your brand that says a lot about your credibility. If you haven’t updated it since you signed up for a hotmail account, here are some reasons to reconsider, especially
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Big Trends in Content Marketing
Content marketing is no longer a fad… so get your strategies in order Content marketing has seen a 13% increase in spending over the past 2 years. Given this fact, it seems strange that while 90%
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