Category Archives for Follow-Up Zone

Let’s Do It Again! What Causes Repeat Business

If you are willing to do this 3-minute exercise with me, I can help you overcome the hidden hurdle to getting repeat business. Are you up for it? Great. You may travel for business like I do and find

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Avoid These 5 Common Entrepreneurial Pitfalls

If you’re seeking out entrepreneurship because it will give you the chance to be the boss, you may be in for quite the surprise. Jason Demers, in a recent article for Entrepreneur, suggests that while

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Quality Content Matters. Here’s the Latest Science to Back Up this Claim.

The world-class linguistic analysis company Acrolinx recently conducted a study designed to answer a seemingly simple question: What is the value of writing to a business? Ann Handley argues that  that

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