Category Archives for General

We Need to Have a Debate about Growth

In this article, Shah references a September 2012 widely-circulated essay by Paul Graham, “Start-ups = Growth”, ingrained with a clear message: startups are about growth. Once a startup stops growing,

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How Positive Emotions Build Physical Health: Perceived Positive Social Connections Account for the Upward Positive Spiral

*Psychological Science* has scheduled an article for publication in a future issue of the journal: How Positive Emotions Build Physical Health: Perceived Positive Social Connections Account for the Upward

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4 Phrases to Eliminate from your Vocab A.S.A.P

In this article, Stephanie Seibel insists that we all give our vocabulary a healthy cleanse this week. She suggests that by replacing just four common phrases, we can empower ourselves to change our thoughts,

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Why Your Focus On Quota Is Killing Revenue Growth

In this article, Nancy Nardin observes that the majority of companies live and die by quotas. They use quotas as a measurement of performance, a way to evaluate the company’s health. Nardin, however,

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Why Customers Don’t Buy

Steve Martin (no, not the comedian/author/wild-and-crazy-guy, but the USC teacher, author, and sales thought leader) asks what it is that prevents customers from buying. The answer is, customers experience

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3 Tech Trends Your Business Should Watch

 Technology is everywhere, and evolving rapidly. Stay up to date with John McGarvey as he highlights the three tech trends with the most potential to benefit your business. Cashless Payment: Mobile

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How to Make the Most of Your 15 Minutes

Alexandra Levit understands first hand the phenomenon, “15 minutes of fame”, as her book, “They Don’t Teach Corporate in College,” rocketed to best seller lists after an article about the book

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Magic Beans (Three Steps to a Successful Marketing Promise)

Seth Godin, an entrepreneur, author, and public speaker, has created three steps to a successful marketing pitch. By modeling his steps after the popular children’s story Jack and the Beanstalk, Godin

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Taming the eMail Beast

In his article in Smash Magazine, Paul Boag touches on a subject near and dear to many: email. The progression of technology has complicated lives with constant stimulation and overflow of information.

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Zoho Launches Mobile-Ready Survey Tool To Extend Online Business Platform

Zoho, a web based office suite launched in 2005, has recently released a new survey tool which may help businesses expand their online platforms and reach out to consumers without expensive campaigns.

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