Category Archives for Strategy

What the 1900s Can Teach You About Content Marketing

Although today’s technology products are evolving at a rate faster than ever, the tried and true methods of content marketing have been around since the end of the nine-teenth century. In 1895,

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Avoid Startup Failure with These Five Tips

A startup is like a newborn child. It’s expensive, time consuming, keeps you up late at night, and demands almost constant attention. You want to see your startup become something incredible, something

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10 Ways to Flex Your “No Muscles” as an Entrepreneur

How many times have you said “yes” when you really should have said “no?” Entrepreneurs are notoriously good at staying perpetually busy. This is because they tend to be experts

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Big Data

Parse the Internet of Things Data into these 4 Buckets

We are privileged to live in a world where we have access to big data. According to David Friedman, it’s one of the greatest economic opportunities of our time. Unfortunately, it’s also incredibly

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Tips for Abandoning the Norm in Favor of Disruption

According to Marty Zwilling, in an article for Startup Professional, building a disruptive new business in the midst of pressure to follow the status quo can be a difficult endeavor. Yet, for entrepreneurs

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Results Lie at the Bottom of Your Business Funnel

Getting rid of distractions and living up to our true potential has everything to do with where you focus your attentions, explains Mark Suster. He presents the framework as a funnel split into three sections,

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Cities Winning the Race for Information Job Creation in 2015

According to Joel Kotkin and Michael Shires, as cyber companies have created new disruptive job opportunities, employment in older forms of media (e.g. newspaper, magazine, and book publishing) has dropped

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How SWOT Analyses Can Turn Weaknesses into Opportunities

In the modern workplace where employee autonomy is becoming the norm, there is an increasing need for self-awareness, Amy Blackburn argues. She recommends that employees conduct personal SWOT (Strengths,

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6 Ways Successful Entrepreneurs Set Themselves Apart

Amanda McCormick explains that while there’s no well-defined roadmap to success as an entrepreneur, there are few things entrepreneurs can do which can make that road seem infinitely more accessible: They

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Make Your Goals Resolutions

Here are some suggestions on how to turn your goals into sustainable, achievable resolutions: Choose your resolutions carefully. These should be things that you are really ready to work on, not just things

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