It’s easy to get swept away with ideas, and then inevitably goals to polish the idea into a business, but it’s important to sit down and thoroughly plan what market you’re trying to reach. In an effort to cover the whole range of consumers you may unintentionally shoot yourself in the foot by not really appealing to any.
So if you haven’t already, rethink your target market as specifically as possible so you can attract the right kind of client. Be careful not to overlook the significance of what Seth is saying here because it is crucial to your marketing success.
Read the full article from Seth here.
Bill Ringle is a CEO, former Apple exec, published author, and angel investor. Through Grow Business Now, he offers strategies and tools to elevate growth for executives and entrepreneurs from more than 46 industries. Bill has conducted nearly 200 podcast interviews on My Quest for the Best, where industry and business leaders share their secrets to success.