It’s easy to get swept away with ideas, and then inevitably goals to polish the idea into a business, but it’s important to sit down and thoroughly plan what market you’re trying to reach. In an effort to cover the whole range of consumers you may unintentionally shoot yourself in the foot by not really appealing to any.
So if you haven’t already, rethink your target market as specifically as possible so you can attract the right kind of client. Be careful not to overlook the significance of what Seth is saying here because it is crucial to your marketing success.
Read the full article from Seth here.