Grow Your Business with Bill Ringle: Decide your marketing mix and allocate apprioriate resources
If asked, could you show me a written document explaining your marketing mix and planned budget right now?
If so, great! If not, you’re in good company because even many multi-million dollar businesses and divisions lack a clear marketing plan.
Decide in advance what you’re going to do, who’s going to be accountable, budget, and time lines so you have the fundamentals in place.