Martin Zwilling highlights marketing and selling skills that are crucial to the success of every startup.
He explores principles from Julie Steelman’s book “The Effortless Yes: Demystifying the Selling Process.” Steelman outlines the key selling steps that separate great salesman from the not-so-great.
Pay attention to these steps:
In a startup, you can’t afford to rely on specialists for everything. You also have to do the selling part so that there is a win-win close where the customer satisfies a need and you make money in the process.
Read more details in startupprofessionals blog
Do you have any particular selling skill that works well for you? Share in the comments below.
Bill Ringle is a CEO, former Apple exec, published author, and angel investor. Through Grow Business Now, he offers strategies and tools to elevate growth for executives and entrepreneurs from more than 46 industries. Bill has conducted nearly 200 podcast interviews on My Quest for the Best, where industry and business leaders share their secrets to success.