In my last post, I talked about insidious switching costs. Sometimes the best way to understand switching costs is to understand an industry that relies on switching costs as strategic drivers, like the current mobile apps space. In his My Quest for the Best interview, Chuck Martin shares his insights into the trends and tactics used to grow business in this area. I’ll give you one teaser: a mobile app is not a strategy!
I invite you to follow this link to listen to my interview with Chuck.