Cultural stereotypes are an insidious kind of blind spot that can easily cause problems for business owners and entrepreneurs. Michael Soon Lee, President of EthnoConnect, is a noted speaker, author, and expert on selling to multicultural customers. In his My Quest for the Best interview, Michael gives practical tips to avoid insulting prospective customers with behaviors that many American business people do automatically and unintentionally. He also shares secrets on how to listen to your customers so you can meet their real needs, not what you assume they want or need; discusses what to do instead of ignoring someone’s culture to build a genuine relationship; and lets us in on some of the key cultural differences that can be used to your advantage in negotiating.
As a friend, I invite you to follow this link to listen to this interview full of great ideas and insights.