December 16


Quick Tips to Upgrade Your Presentations

Summary of Rand Fishkin’s Tips:

  1. Eliminate or race through well-known or highly obvious information.
  2. Never show multiple elements of info on a slide before you talk about them.
  3. Customize your examples to be relevant to your audience, geography, or shared passions.
  4. Create a conflict in your story with a villain, hero, and struggle.
  5. Give actionable takeaways. Avoid broad, generic advice.
  6. Assume knowledge and ask folks to raise their hand if they don’t understand.



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