Summary of Rand Fishkin’s Tips:
- Eliminate or race through well-known or highly obvious information.
- Never show multiple elements of info on a slide before you talk about them.
- Customize your examples to be relevant to your audience, geography, or shared passions.
- Create a conflict in your story with a villain, hero, and struggle.
- Give actionable takeaways. Avoid broad, generic advice.
- Assume knowledge and ask folks to raise their hand if they don’t understand.