Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world’s most famous brands.
He is the author of the bestselling book Take the Cold Out of Cold Calling, named the 2012 “Sales Book of the Year” by the American Association of Inside Sales Professionals, as well as a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.”
Sam is founder and CEO of SBR Worldwide/Know More! and SVP/Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry. He was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter.
For more than six years, Sam was president of a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam has created programs for companies including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines (Delta), Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms.
For his marketing work, Sam has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He’s also won a Retail Vision Award and a Codie Award “the “Oscars” of the software industry” for Best E-commerce Software. He is a member of the Business Journal’s “Forty Under 40” list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine’s Entrepreneur of the Year and he’s one of the more highly recommended persons on LinkedIn.
You can learn directly from him, too, by listening to his excellent My Quest for the Best interview, in which he shares her expertise on:
- How information gives you a competitive advantage with your own confidence.
- Tips and tricks for accessing specific sites and finding important file types online.
- Where to go to access exclusive and very expensive database resources at no charge.
- The importance of recognizing and developing your skills with both the art and science of online research.
Taking a little bit of time to listen to this interview and expand your ideas on cold calling!