October 15


Stephen Shapiro: Innovation Evangelist and Bestselling Author on My Quest for the Best

Stephen Shapirois one of the foremost authorities on innovation culture, collaboration, and open innovation. Over the past twenty years, his message to hundreds of thousands of people in over 40 countries around the world has focused on how to enable innovation by bringing together divergent points of view in an efficient manner.

Stephen has shared his philosophy in books such as 24/7 InnovationThe Little Book of BIG Innovation Ideas,Personality Poker, and Goal-Free Living. His latest book, Best Practices Are Stupid: 40 Ways to Out Innovate the Competition, has been featured by many major media outlets, was selected as the best innovation and creativity book of 2011 by 800-CEO-READ, and was the #1 best selling business book in Canada.

Take a listen to Stephen’s excellent My Quest for the Best interview to learn:

  • What a difference it makes to realize that all businesses are in the marketing business

  • How cracking the PR code boosts your visibility to prospects

  • A secret of running a profitable business is keeping your overhead low

  • What it means to “think inside the box” and to “define a better box”

I recommend you take the time to read more about Stephen’s many books and listen to his exciting interview.


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