Steve Jobs on Apple’s Leadership and Business Philosophy

  1. Innovation distinguishes between a leader and a follower.

  2. Real artists ship.

  3. I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.

  4. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

  5. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

  6. You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.

  7. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

  8. I would trade all of my technology for an afternoon with Socrates.

  9. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

  10. We’re here to put a dent in the universe. Otherwise why else even be here?

  11. A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

  12. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

  13. My job is to not be easy on people. My job is to make them better.

  14. So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.

  15. I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

  16. Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

  17. You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

  18. Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It`s not about money. It`s about the people you have, how you`re led, and how much you get it.

  19. Quality is more important than quantity. One home run is much better than two doubles.

  20. It comes from saying no to 1,000 things to make sure we don`t get on the wrong track or try to do too much.

About the Author Bill Ringle

Bill Ringle is a CEO, former Apple exec, published author, and angel investor. Through Grow Business Now, he offers strategies and tools to elevate growth for executives and entrepreneurs from more than 46 industries. Bill has conducted nearly 200 podcast interviews on My Quest for the Best, where industry and business leaders share their secrets to success.

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