June 24


Tips for Abandoning the Norm in Favor of Disruption

According to Marty Zwilling, in an article for Startup Professional, building a disruptive new business in the midst of pressure to follow the status quo can be a difficult endeavor. Yet, for entrepreneurs with disruption as their goal, breaking from the norms is often the very key to success. In fact, the “grown-up closet freaks” are often the ones best suited to be the world’s greatest entrepreneurs, a fact which Chris Brogan explores in his book The Freaks Shall Inherit the Earth.

In his work, Brogan offers some words of encouragement to those struggling to break with the status quo:

  • Embrace Your Freakiness – learn to see your “freakiness” as an asset rather than a liability. It’s this originality which will make your startup more personal.
  • Set your own limits – prioritize what’s important to you and set goals based off of those priorities. Your success depends on how you’ve defined it.
  • Create a routine – Discipline, focus, and proper planning are the keys to making your dream a reality.
  • Become ok with uncertainty – you’re not always going to be able to plan for everything, so don’t spend unnecessary time stressing about it.
  • Accept new challenges – learn to see obstacles merely opportunities for growth and progress.
  • Pay attention to your processes – don’t just structure why you do things, pay heed to how you do them. Well-defined processes lead to efficiency and productivity, while scattered ones lead to chaos and confusion.
  • Reach into the world of social media – communicating in the 21st century relies heavily on web presence, use it to your advantage.
  • Locate your tribe – find other “freaks” who think and dream like you, and this network will help bring you to where you need to be.
  • Know it won’t always be easy – being an entrepreneur is difficult work, and persevering through the rough times will be the impetus for enjoying hard-earned success.
  • Keep Moving – essentially, when push comes to shove, don’t just stand there; do something.

It’s OK to reject norms that do not apply or satisfy. However, it is foolish to disregard or fail to adapt norms that help you, your team, or your company succeed on a more consistent basis.

Read more details from Startup Professionals.

What’s one of your unique or quirky norms that sets you apart as an entrepreneur?



Chris Brogan, Disruptive, Disruptive Innovation, entrepreneur, Entrepreneurship, leadership, Marty Zwilling, The Freaks Shall Inherit the Earth

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