Use Employees to Improve Your Company’s Online Presence

A company’s website is an integral part of entrepreneurship in the 21st century, and in a recent article, Under30CEO lists six components to help improve a company’s presence.

  • Announce a “Content Creation Race”: The significance of a race is that everyone who begins usually completes whereas in a contest there can only be a single winner.

  • The rules of the race: Each employee must make a contribution to the website and then spend time promoting their content. At the end of a certain time period (perhaps a month or two), the individual with the most activity (shares, likes, comments, etc) wins the race.

  • The benefits for you – the CEO: You will have quality articles, tools to convey your company’s expertise, and a larger online presence. This is also a solid way to find the best employee for website content.

  • The benefits for your team:  Although the prize should be left to the CEO himself, Under30CEO provides some suggestions such as additional vacation days, prime parking spot, premium training course entry, etc.

  • Introducing a Leaderboard: Publish an accessible leaderboard, updated daily, to keep every participant aware of their place. Try WordPress or Flare to aid with keeping track.

  • When the race ends: Announce winners, award prizes, and enjoy your newfound site traffic.

Would you give this “Content Creation Race” a try within your company? Let us know how it goes in the comment section.