A company’s website is an integral part of entrepreneurship in the 21st century, and in a recent article, Under30CEO lists six components to help improve a company’s presence.
Announce a “Content Creation Race”: The significance of a race is that everyone who begins usually completes whereas in a contest there can only be a single winner.
The rules of the race: Each employee must make a contribution to the website and then spend time promoting their content. At the end of a certain time period (perhaps a month or two), the individual with the most activity (shares, likes, comments, etc) wins the race.
The benefits for you – the CEO: You will have quality articles, tools to convey your company’s expertise, and a larger online presence. This is also a solid way to find the best employee for website content.
The benefits for your team: Although the prize should be left to the CEO himself, Under30CEO provides some suggestions such as additional vacation days, prime parking spot, premium training course entry, etc.
Introducing a Leaderboard: Publish an accessible leaderboard, updated daily, to keep every participant aware of their place. Try WordPress or Flare to aid with keeping track.
When the race ends: Announce winners, award prizes, and enjoy your newfound site traffic.
Would you give this “Content Creation Race” a try within your company? Let us know how it goes in the comment section.