Use market research

Grow Your Business with Bill Ringle: Use market research to validate potential ideas

Over 90% of the time, you can efficiently end internal debates about whether an idea will be “big” by simply conducting market research. In essence, you’re asking the people who are expected to buy and use the product about their needs and desires for it. The audience is key; sometimes entrepreneurs ask all the wrong people instead (coworkers, colleagues, spouses).

 

 

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