Chris Brogan makes a great point about using social media tools inappropriately. It is critical when you are unlocking your business growth potential to still qualify your potential buyers. Just because you CAN talk to a great number of people doesn’t mean you should do so. The big opportunity is in making great, compelling content for less cost than ever before. If an HVAC company can shorten their sales cycle by sharing the passion their technicians have for installing the systems, imagine what you can do!
How are you taking advantage of this in your business?