What You Measure Matters

Mark Benjamin shines a light on how NGO’s sometimes distort the results of their impact studies in order to show “success” to funding organizations.

Businesses of all sizes have engaged in this self-deception. Remember Enron?

Small and mid-size businesses, like the NGO’s cited, cannot afford to squander resources and instead need to take a rigorous look at how initiatives are really performing.

Read more from Mark Benjamin’s article:

The New Science of Measuring Impact | Co.Exist: World changing ideas and innovation.

About the Author Bill Ringle

Bill Ringle is a CEO, former Apple exec, published author, and angel investor. Through Grow Business Now, he offers strategies and tools to elevate growth for executives and entrepreneurs from more than 46 industries. Bill has conducted nearly 200 podcast interviews on My Quest for the Best, where industry and business leaders share their secrets to success.

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