What You Measure Matters

Mark Benjamin shines a light on how NGO’s sometimes distort the results of their impact studies in order to show “success” to funding organizations.

Businesses of all sizes have engaged in this self-deception. Remember Enron?

Small and mid-size businesses, like the NGO’s cited, cannot afford to squander resources and instead need to take a rigorous look at how initiatives are really performing.

Read more from Mark Benjamin’s article:

The New Science of Measuring Impact | Co.Exist: World changing ideas and innovation.