What I love about this Malcolm Gladwell story about Howard Moscowitz and his success with helping Prego succeed is that it illuminates the meaning you will get from your “mountain of data” when you are asking a better question. For Moscowitz, it was all about not looking for the right sauce, but the right sauces. For your business, it could be your approach to writing proposals or managing your receivables or on-boarding new staff. Listen to master storyteller Gladwell, and then reflect on a better question to ask about your business that might lead to a breakthrough to a new level of success.